You already know health care is expensive.
But there’s another cost people rarely talk about—one that quietly chips away at your joy, your energy, and your confidence.

It’s the invisible tax of being unfit.

When your back hurts and you can’t get on the floor to play with your kids… that’s a tax.

When you avoid vacations or pool days because you don’t want to be seen in a swimsuit… tax.

When you wake up tired, drag through the afternoon, or get winded walking up a flight of stairs… tax.

But the heaviest tax of all?
The mental one.

The Voice That Lies to You

We all have it. That little voice that whispers excuses and doubts.
It says things like:

“It’s too late for me.”
“I’m just not built for this.”
“I’ll never be able to stick with it.”

And if you let it, that voice convinces you to stay exactly where you are—paying the tax every single day.

But here’s the truth: that voice is lying to you.

Why That Voice Feels So Loud

That inner critic thrives on fear: fear of failing, fear of looking foolish, fear of being the “out of shape” one in the room.
It exaggerates those fears until starting feels impossible.

But ask yourself—what’s the bigger cost?
Feeling uncomfortable in a room for a day?
Or staying stuck in the same painful patterns for another year, another decade?

Silencing the Negative Voice

The way to quiet that inner critic isn’t by waiting until you “feel ready.”
It’s by taking small, undeniable actions that prove it wrong.

Walk through the door once. You’ll see people just like you—scaling workouts, starting slow, celebrating effort, not perfection.
Complete one workout. Suddenly, the voice can’t say “you can’t do this” anymore. You just did.
Prep one meal. You’ll prove to yourself that you’re capable of change, even if it’s just a single step.
Go to bed 30 minutes earlier. Tomorrow’s energy will remind you why it matters.

Each little action lowers the tax. Each step buys back freedom.

The Shift We See Every Day

At BGB CrossFit, we’ve worked with hundreds of people who thought they were “too far gone.”
But the moment they started, something shifted.
The excuses lost their power.
The shame started to fade.
And confidence took its place.

You Deserve More

You deserve to move through life without pain weighing you down.
You deserve to feel proud of how you show up for yourself.
You deserve energy, strength, and joy—not excuses.

You don’t need to be fit to start.
You just need to start to get fit.

Ready to Stop Paying the Price?

Every day you wait, you’re paying the invisible tax.
But the moment you take that first step, you’re already winning it back.

Book a no-pressure consult with us today.
We’ll walk the first step with you—together.